If you want to create a  unique link  , go to a particular recruitment, click  Advertisement  in the right upper corner and choose the advertisement (if there is more than one) by clicking on  Edit advertisement:
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On the right side, under the regular application form link, you have the option to generate unique link (blue button):
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Click on it, and a  unique link  will appear:
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You can use it wherever you want, and the applying candidates in Traffit will be matched to you.

If you don't see the  Generate unique link  button, contact the Administrator of Traffit in your company. He can activate this option for you.  Here  you can find a guide, how to do that.